Bono and Ali Hewson's Label: Edun 2012

Edun Spring 2012 Campaign

 Photographer: Ryan McGinley

Ryan McGinley shot the Spring 2012 Campaign for the famous eco-friendly label, Edun. The beautiful species of African butterflies were used to promote awareness and trade with Africa. Not a coincidence, I suppose, to see it remain in line with Bono's philanthropic work with Live 8. The campaign is set to be released in March to magazines.

Edun Spring 2012 Collection

via www.edun.com